Running your own business isn’t for the faint-hearted. From making the rent to putting food on the table, it can be tricky to not let the pressure get to you.
And it isn’t just the pressure of making the money. In addition to providing your professional services or products, you also have to be great at the ‘running the business’ stuff too. There’s always something else that needs attention: updating your website, scheduling social media, attending events, and having sales conversations. Add to all that the worries about expenses and revenue, and it’s easy to lose touch with the reason you’re in business in the first place.
You started your own business because you had an idea that you wanted to bring into reality. All of the day-to-day administration and worries can crowd out the joy and excitement of your business.
It’s important to stay connected to the passion that led you to go into business in the first place. When you focus on the vision, the smaller things won’t take over your life.
The value of your package to your customers is made up of five distinct elements. When you can articulate and stay connected to these elements, you will find the clarity that leads to confident decisions.
When you have your why, where, how, what and who, you become super clear on what you stand for. And this makes every business decision easier because you simply won’t be distracted by the things that are irrelevant to your vision, or which don’t support the realization of your vision.
Many business gurus will tell you that you need to set goals and work toward them every day. That can work for you if you’re motivated to work that way, and if you’re finding success. Yet this method can also become demotivating if you are not able to hit those goals.
Putting lots of effort and energy into something but not getting the results you want is a surefire way to feel like a failure.
Instead, try a different approach. Stay focused on your vision, your purpose, and your values. When you use these as your guiding lights, instead of goals, you reveal another path that leads to what you want. And in turn, you can approach your business in a way that’s right for you and the way you work.
By focusing more on fruitfulness, rather than productivity, you can blaze a path to success in a way that aligns with your personal style and strengths.
Many people set a financial goal for their primary business objective. While revenue is important, it’s not necessarily a goal that will lead to the greatest success in the long run.
What do we mean by that? Increasing revenue month after month is possible, but it can come at a cost. It might mean that you got frustrated with a client who wanted to negotiate on a price. You might turn down a good client because the income potential wasn’t there, and missed a good connection for future work. You might have lost an opportunity to learn a new skill set. And worst of all, you might take on too many clients or grow too fast for you to handle effectively.
If you focus solely on the costs side of your business, or your cash flow, you might increase your revenue—at the cost of losing out on opportunities or reduced quality and job satisfaction. And even if you achieve your financial goal, you’ll likely still find yourself worrying about the bills—because what if things aren’t as rosy next month?
Instead, we suggest a different path.
Allow yourself to be guided by your vision and your purpose. With this mindset, you might look at a client who wants to negotiate a price as an opportunity rather than a hassle. Your priorities would change, because you focused on the overall health of your business, rather than just revenue.
Even if the bills were still tight at the end of the month, you’ll be reassured by the steps you’d taken to build towards your vision, knowing your business was growing. Having a vision means you can rest easy with the tradeoffs you make along the way because you know they will lead you to something bigger in the end.
The secret to this approach is to remain connected to your vision and purpose at all times. Your vision and purpose can then guide every one of your business decisions.
Here are some ideas for how to stay focused:
By choosing to stay connected to your why and your where, your purpose and your vision, your business won’t seem as difficult. The micro-aggressions and frustrations simply don’t matter anymore.
You will be free to focus on what really matters.
Why not give it a try? At this time of year, the twilight of the summer, it’s a really good time to reflect on your vision. So take a little time to reconnect with why you started your business and where you want it to go. By articulating and focusing on your vision, you’ll quickly discover that achieving your dreams feels so much more within reach.